Accountability – how to make it real

For most of us, from early childhood, being accountable was associated with being punished for doing the wrong thing – if and when we were caught. As adults, we still

Accountability – without it your values are toothless

Why does accountability matter? Because done right, it yields greater profits. Here’s an example of how that works. Accountability – or the lack of it – is getting a lot

Nuance Matters – how to damage your Brand in one easy lesson

Trust collapses when checking boxes replaces human interaction. The conversation IS the relationship. “You can’t stay here. You have to leave.” The desk clerk was supposedly trained – but she


Respect born out of fear is not respect. It is an attempt at self preservation.  Tribal leaders need and value respect and loyalty. Tribal followers need approval and recognition. Leaders

White Papers:


Author: Bill Leider

Brand Delusions

Available in Paperback and Kindle format from Amazon
Exploding the myths and helping you improve your brand – professionally and personally.
Read more