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Articles:

Respect

Respect born out of fear is not respect. It is an attempt at self preservation.  Tribal leaders need and value respect and loyalty. Tribal followers need approval and recognition. Leaders

Balance – Values and Strategies

A value suspended can become a hurricane whose damaging force wreaks havoc for years. Here’s how one company experienced that reality.  Their strategic objective:Aggressively increase revenue by cross selling existing

A New Role for the CEO – Chief Disruption Officer

Whether you like it or not, accept it or not, or think you’re affected by it or not, there’s a new reality in town. It touches everyone. It is continuous disruption. It

The Foundation Of Great Strategies

No matter how much you admire your house after its built, if the foundation is weak and its shape is not ideal, the house will not stand for long, it

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Author: Bill Leider

Brand Delusions

Available in Paperback and Kindle format from Amazon
Exploding the myths and helping you improve your brand – professionally and personally.
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