Last Updated: January 10th, 2022

This Axíes Group Privacy Policy (“Policy”) describes how Axíes Group and its related companies collect, use and share personal information of users of this website,, (“Website”) and through our mobile applications (together, with the “Website”, the “Platform”). As the terms are used in this Agreement, “Axíes Group,” “us” or “we” refers to Axíes Group and the term “you” refers to the end user of the Platform.

This is an important legal agreement between you and us. You agree to this Policy by using the Platform or providing your personal information (i.e., information that personally identifies you or other data that can be reasonably used to infer this information) to us. If you do not agree with any term in this Policy, please do not provide us your personal information or use the Platform.


We collect information about you in a range of ways:

Information You Give Us. We collect your‎ name, email address, username, demographic information (such as your gender and occupation) as well as other personal information you directly give to us through the Platform.

Information We Get From Others. We may get information about you from other sources. We may add this to information we get from the Platform.

Information Automatically Collected. We automatically log information about you and your computer. For example, when using the Platform, we log your computer or mobile device operating system type, browser type, browser language, the website you visited before browsing to the Website, pages you viewed, how long you spent on a page, access times and information about your use of and actions on the Platform.


We use your personal information as follows:

We use your personal information to operate, maintain, and improve the Platform and our products and services offered through the Platform.

We use your personal information to process and deliver contest entries and rewards.

We use your personal information to respond to comments and questions and provide customer service.

We use your personal information to send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.

We use your personal information to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners.

We use your personal information to link or combine user information with other personal information.

We use your personal information to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

We use your personal information to provide and deliver the products and services you request or purchase.

We will not use your personal information for any other purpose without first obtaining your consent.


We may share personal information as follows:

We may share your personal information with your consent. For example, you may let us share personal information with third parties for their own marketing uses. Those uses will be subject to those third party privacy policies.

We may share personal information when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

We may share personal information for legal and safety purposes. For example, we may share your personal information:

To comply with laws.

To respond to lawful requests and legal processes.

To protect our rights and property, our agents, customers, and others. This includes enforcing our agreements, policies, and terms of use.

In an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.

We may share information with those who need it to do work for us. Unless we tell you differently, they do not have any right to use your personal information beyond what is necessary to assist us.


We may use and share non-identifiable data (i.e. non-personal, de-identified information that can’t be used to identify you) for any lawful business purpose without any obligation or accounting to you. When we do so, we will take reasonable measures to ensure that the non-identifiable data is not personally identifiable and cannot later be used to identify you.


We may log information using “cookies.” Cookies are small data files stored on your hard drive by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on the Website. This type of information is collected to make the Website more useful to you and to tailor the experience with us to meet your special interests and needs.

We may also use “web beacons” (i.e. “web bugs” or “single–pixel” or “clear” GIFs) on the Website. Web beacons allow ad networks to provide anonymized, aggregated auditing, research, and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit, or set their own cookies just as if you had requested a web page from their website.

You can typically remove and reject cookies from the Website with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject our cookies, it could affect how the Website works for you. You may also request to opt-out of an advertiser’s use of cookies by visiting the National Advertising Initiative or the Digital Advertising Alliance. You may request to opt-out of Google’s use of cookies by visiting

Do Not Track Signals. Some web browsers may transmit “do not track” signals to websites with which the web browser communicates. The Website does not currently recognize or respond to “do not track” signals.


We take reasonable steps to maintain the security of your personal information, however, no data transmission over the Internet can be guaranteed to be completely secure. Accordingly, we cannot ensure or warrant the security of any information that you transmit to us, so you do so at your own risk.


Our marketing emails tell you how to “opt-out” from our marketing communications. If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your accounts and our business dealings with you. We may continue to send you administrative emails including, for example, periodic updates to our Policy, even if you indicate that you no longer wish to receive promotional email from us.

You may send requests about personal information to our Contact Information below. You can request to change contact choices, opt-out of our sharing with others, and update your personal information. We may not be able to completely remove your personal information from our systems in certain circumstances. For example, we may retain your personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, if required by law, or as retained in our data backup systems or cached or archived pages. All of your personal information that we keep will continue to be subject to the terms of this Policy to which you have previously agreed.


California Civil Code Section 1798.83 permits users that are California residents to request certain information regarding our disclosures of personal information to third parties for such third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at


The Platform may contain links to third party websites and may allow information, including your personal information, to be transmitted to third party websites (such as social networks). We are not responsible for the privacy practices of any third party websites so we encourage you to read the privacy statement of each and every website that collects personal information. This Policy applies solely to information we collect from you.


We welcome your comments or questions about this privacy policy. You may also contact us


We reserve the right to change, modify, add, or remove portions of this Policy. We will post notice of modifications to this Policy on this page and we will attempt to notify you through the Platform or the email address that you provided of any changes to this Policy. Changes will become effective immediately but will not apply retroactively. If you do not agree to the modified Policy you should immediately discontinue your use of the Platform. If we make any changes, we will change the Last Updated date above.

Axíes Group is located at 663 E. 3350 N. North Ogden, UT 84414.

Book Reviews

Mastering Your Balance

Amazon Book Reviews

D. Thurman April 7, 2021

The areas of balance required to perform as a top level organization are lifted from the almost unconscious to the very conscious in Mastering Your Balance. As a business and executive coach I see business leaders mostly consumed 95% if the time with near term issues. A perpetual game of Whack-A-Mole.

Perhaps, getting the various elements covered in the book in play and more importantly in balance these leaders would have far less moles to whack, and therefore much more time and energy available execute on their greater purpose.

Shane Willard April 21, 2021

Bill & Jason get it. Having coached thousands of businesses and business leaders their insight is invaluable. They beautifully weave Vision, Values, Culture, Strategy & Purpose together into actionable steps any leader can implement. As they say, no matter how good one is at these individual elements, without balance greatness will always lie just behind your reach.

The 'what-would-it-take' concept in Chapter 2 makes you peel back the excuses and think creatively. "To achieve the impossible you must first envision the improbable."

At its core, this book serves as a blueprint for each vital element necessary to achieve success and balance organizationally (and personally). It reminds leadership where they need to focus.

Joe Fera April 1, 2021

What would it take to shatter your limiting beliefs and lead your company to heights only dreamed? Read ‘Mastering Your Balance’. Bill & Jason have demystified the ‘Dark Matter’ of great leadership and great organizations and boiled it down to highly actionable and implementable elements. Aha moments abound!

LR March 31, 2021

Mastering Your Balance answers the question and is a must read and reread for any organization daring to go from good to great! Mastering Your Balance shines a much needed light, drawing our attention to it, causing us to remember it's significance. More than words, we are reminded that a carefully crafted mission/vision statement is the organization's North Star.

Severin Sorensen March 24, 2021

As a business coach I'm always looking for books to inspire the human mind, and give direction to business owners seeking to raise their performance in the great game of business. Mastering Your Balance is one of those books. The authors are experienced in the art of giving profound advice to their clients.