Culture is the collective body of what, how and why you do what you do.

March 14

Culture – What Employee Ownership Looks Like


Culture is the collective body of what, how and why you do what you do.

It has been said and demonstrated over the years that organizations work better and achieve more when employees take “ownership” of the company’s culture.

How does that work? What, exactly, do people “own?” Usually it’s not stock. And even if it is, stock ownership can feel financially transactional. It’s more opportunity than ownership.

So what is ownership?

It is purpose. People own their purpose. Purpose gives meaning to the doing part of life. Pursuing one’s life purpose can provide a deep sense of fulfillment; it feels like a life worth living.

When that purpose aligns with what they experience in their work, and their workplace, when they support and live their company’s real Values, when their purpose aligns with their company’s Vision and Greater Purpose – when those stars align – emotional ownership becomes a reality.

Sounds straightforward, and in principle, it is. Getting to that shared reality with lots of people is really hard. Perhaps that explains why so few company cultures experience that shared ownership. In fact, many leaders don’t even try. Instead, they double down on the tried-and-true means and methods to achieve greater shareholder wealth. Their rationale is simply that the world of business is quantitative by nature. Nothing will change that. Employee turnover is aligned with the natural order of things. It’s a normal cost of doing business. While financial incentives remain a primary weapon in the race to riches, additional lifestyle perks have come into play as well. Those perks can ease anxieties over things like healthcare and family time balance, and they can foster better human interactions. Yet, they still fail to ignite the passion of purpose.

Neuroscience has reliably demonstrated that those traditional beliefs and the actions they stimulate are obsolete. So what should/must we do instead? And what are the rewards – the ROI – for this transformative shift?

We will be sharing more on this topic in the coming weeks. To help enrich those writings, we invite you to share your thoughts and experiences in this area of “cultural ownership.” We think that we can begin to create some powerful conversations that will lead all of us to better, more fulfilling results.

Axies Group


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Book Reviews

Mastering Your Balance

Amazon Book Reviews

D. Thurman April 7, 2021

The areas of balance required to perform as a top level organization are lifted from the almost unconscious to the very conscious in Mastering Your Balance. As a business and executive coach I see business leaders mostly consumed 95% if the time with near term issues. A perpetual game of Whack-A-Mole.

Perhaps, getting the various elements covered in the book in play and more importantly in balance these leaders would have far less moles to whack, and therefore much more time and energy available execute on their greater purpose.

Shane Willard April 21, 2021

Bill & Jason get it. Having coached thousands of businesses and business leaders their insight is invaluable. They beautifully weave Vision, Values, Culture, Strategy & Purpose together into actionable steps any leader can implement. As they say, no matter how good one is at these individual elements, without balance greatness will always lie just behind your reach.

The 'what-would-it-take' concept in Chapter 2 makes you peel back the excuses and think creatively. "To achieve the impossible you must first envision the improbable."

At its core, this book serves as a blueprint for each vital element necessary to achieve success and balance organizationally (and personally). It reminds leadership where they need to focus.

Joe Fera April 1, 2021

What would it take to shatter your limiting beliefs and lead your company to heights only dreamed? Read ‘Mastering Your Balance’. Bill & Jason have demystified the ‘Dark Matter’ of great leadership and great organizations and boiled it down to highly actionable and implementable elements. Aha moments abound!

LR March 31, 2021

Mastering Your Balance answers the question and is a must read and reread for any organization daring to go from good to great! Mastering Your Balance shines a much needed light, drawing our attention to it, causing us to remember it's significance. More than words, we are reminded that a carefully crafted mission/vision statement is the organization's North Star.

Severin Sorensen March 24, 2021

As a business coach I'm always looking for books to inspire the human mind, and give direction to business owners seeking to raise their performance in the great game of business. Mastering Your Balance is one of those books. The authors are experienced in the art of giving profound advice to their clients.